Not all of us were education majors in college but that does not mean we cannot go out and teach. Gen Y has grown up constantly interconnected with one another. In Elementary School it was AOL, then in Middle School it was AIM and cell phones (Nextels if you are from the South), then in High School we all had cell phones and e-mail. Once we hit college text messaging and Facebook took over. We have never had a time in our lives were we couldn’t reach out to one in another through media. Older generations are just now discovering how all of these can be used to benefit not only their personal lives but also their business strategies. This is where we can come in as educators because we grew up as experts in the realm of media. The hardest part of this is finding a manager or director who will listen and believe in what we have to say. We have always found ourselves on equal grounds with our peers thanks to the different media venues we grew up with but in the business world we crave empowerment and accountability.
A great tip was released in Bloomberg Business Week by Vineet Nayar (Chief Executive Officer and Vice-Chairman at HCL Technologies), “We need to inspire today’s young employees as we do our own children—by giving them responsibility, rather than enforcing orders. To encourage them to create value for the business, we must give them control, rather than control them. Empowerment is crucial.”
As we continuously try to present our ideas and assist with development, these company leaders will inevitably have to take notice as 50 percent of the world’s population is younger than 25, so we can’t be ignored for long.
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